Public Relations Specialist | ITC FMCG
ITC LimitedJob Highlights
Required Skills
Job Description
We are seeking a motivated Public Relations Specialist with 1-2 years of experience to join our dynamic FMCG team at ITC Limited in Noida. This role is ideal for a recent graduate with a B.A. degree who is passionate about building brand reputation and managing media relations within the fast-paced Indian consumer goods market. You will play a key role in shaping our public image and ensuring effective communication with stakeholders.
Key Responsibilities:
- Develop and implement PR strategies to enhance brand visibility and reputation for ITC's FMCG products.
- Draft and distribute press releases, media advisories, and other PR materials.
- Build and maintain strong relationships with media contacts, influencers, and key stakeholders.
- Monitor media coverage and analyze PR campaign effectiveness.
- Assist in crisis communication planning and execution.
- Support the PR team in organizing events, press conferences, and media briefings.
About ITC Limited
ITC Limited is one of India's leading private sector companies with a market capitalization of over US$35 billion. Established in 1910, ITC has a diversified business portfolio spanning Agri-Business, Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, and Information Technology. The FMCG portfolio includes iconic brands like Aashirvaad, Sunfeast, Bingo!, Classmate, and Vivel. ITC has a strong commitment to sustainability and nation-building, investing significantly in rural development and environmental conservation.
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