Publicist

Role Summary:
We are seeking a creative and results-oriented Publicist to join our dynamic marketing team. The Publicist will be responsible for developing and executing public relations strategies to enhance Zomato's brand visibility, manage media relations, and promote our services and initiatives across various platforms. This role is crucial in shaping our public image and communicating our value proposition to customers, partners, and the wider community.

Key Responsibilities:
- Develop and implement comprehensive public relations plans and campaigns.
- Craft compelling press releases, media advisories, and other PR materials.
- Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets.
- Secure positive media coverage for Zomato across print, digital, and broadcast channels.
- Manage crisis communications and respond to media inquiries effectively.
- Monitor media coverage and industry trends, providing regular reports.
- Organize and manage press events, conferences, and media briefings.
- Collaborate with internal teams (marketing, social media, product) to ensure consistent brand messaging.
- Identify and leverage opportunities for thought leadership and brand storytelling.
- Track and measure the impact of PR activities.