Recruiting for Marketing - Other - E-Learning / EdTech Team

Role Summary:
We are seeking a dynamic and analytical Marketing professional with 2-3 years of experience to join our growing E-Learning / EdTech team in Delhi. This role is crucial for driving our marketing initiatives, analyzing campaign performance, and contributing to the overall growth strategy of our online education platform. The ideal candidate will leverage their technical background and marketing acumen to develop and execute innovative marketing campaigns.

Key Responsibilities:
- Develop and execute integrated marketing campaigns across various digital channels (social media, email, search engines, content marketing).
- Analyze campaign performance data, generate insights, and provide recommendations for optimization.
- Conduct market research and competitive analysis to identify new opportunities and trends in the EdTech sector.
- Collaborate with cross-functional teams (product, sales, content) to ensure marketing efforts align with business objectives.
- Manage marketing budgets and track ROI for all campaigns.
- Assist in the creation of marketing collateral, including website content, blog posts, and social media updates.
- Contribute to A/B testing and other experimentation to improve conversion rates and user engagement.
- Stay updated with the latest marketing technologies and best practices in the EdTech industry.