Recruiting for Performance Marketing Manager - Government / Public Administration Team

We are seeking a motivated and results-oriented Performance Marketing Manager with 3-4 years of experience to join our dynamic team at NPCI. This role is crucial in driving our digital marketing efforts to promote our government and public administration initiatives and services. The ideal candidate will have a strong understanding of digital advertising platforms, data analysis, and campaign optimization, with a Bachelor of Computer Applications (BCA) degree.

Key Responsibilities:

Develop, implement, and manage performance marketing campaigns across various digital channels (e.g., Google Ads, social media advertising, programmatic advertising) to achieve specific business objectives.

Monitor and analyze campaign performance data, identifying trends, insights, and areas for optimization to improve ROI and achieve KPIs.

Conduct A/B testing on ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.

Manage and optimize digital advertising budgets, ensuring efficient allocation of resources.

Collaborate with internal teams (e.g., content, design, product) to ensure campaign messaging and creative assets are aligned with overall marketing strategies.

Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Generate regular performance reports and present insights and recommendations to stakeholders.