Recruiting for Social Media Consultant - NxtWave Marketing Team

Role Summary:
NxtWave is seeking a dynamic Social Media Consultant with 1-2 years of experience and an MBA/PGDM degree to join our growing marketing team in Mangalore. The ideal candidate will be responsible for developing and executing social media strategies to enhance NxtWave's brand presence, engage with our target audience (students and aspiring tech professionals), and drive lead generation. This role requires a creative thinker with a strong understanding of various social media platforms and digital marketing principles.

Key Responsibilities:
- Develop, implement, and manage social media strategies across platforms like LinkedIn, Instagram, Twitter, and Facebook to align with marketing goals.
- Create engaging and shareable content (text, images, video) tailored for different social media channels.
- Monitor social media trends, tools, and applications and apply that knowledge to increase the effectiveness of NxtWave's social media presence.
- Engage with our online community, respond to comments and customer queries in a timely manner, and foster positive interactions.
- Analyze social media performance metrics and generate reports on key performance indicators (KPIs).
- Collaborate with the marketing and content teams to ensure brand consistency and cohesive campaign execution.
- Identify opportunities for growth and engagement on emerging social media platforms.
- Assist in paid social media advertising campaigns, including targeting, budgeting, and performance tracking.