Seeking Affiliate Marketing (3-5 Yrs) for a MNC

Role Summary: We are seeking a highly analytical and strategic Affiliate Marketing professional with a Doctorate/PhD to join our dynamic team in Kochi. The ideal candidate will leverage their advanced research and analytical skills to develop, implement, and optimize affiliate marketing strategies that drive significant lead generation and client acquisition for our facility management services. This role requires a deep understanding of market dynamics, consumer behavior, and advanced digital marketing techniques, coupled with the ability to translate complex data into actionable insights. You will be instrumental in building and managing a robust affiliate network, fostering strong relationships with partners, and ensuring measurable ROI from all affiliate initiatives.

Key Responsibilities:
- Conduct in-depth market research and competitive analysis using advanced methodologies to identify new affiliate opportunities and market trends within the facility management services sector.
- Develop and execute comprehensive affiliate marketing strategies aligned with business objectives, focusing on measurable outcomes such as lead generation, customer acquisition cost (CAC), and lifetime value (LTV).
- Identify, recruit, and onboard high-quality affiliates and partners who can effectively promote CBRE's facility management services to target audiences.
- Negotiate and manage affiliate agreements, commission structures, and performance-based incentives to maximize partner engagement and program profitability.
- Monitor, analyze, and report on affiliate program performance using sophisticated analytical tools, providing actionable insights and recommendations for continuous improvement.
- Implement A/B testing and other experimental approaches to optimize campaign performance, landing pages, and creative assets.
- Ensure compliance with all relevant regulations and ethical guidelines within affiliate marketing practices.
- Collaborate with internal marketing, sales, and operations teams to ensure seamless integration of affiliate marketing efforts with broader business strategies.
- Stay abreast of the latest advancements in affiliate marketing, digital advertising, and the facility management industry, applying innovative approaches to drive program success.