Ashok Leyland is seeking a motivated and analytical PPC Engineer with 3-4 years of experience to join our dynamic team in Nasik. The ideal candidate will possess a strong understanding of digital marketing principles and a keen eye for data analysis, backed by an M.Com degree. You will be responsible for developing, implementing, and managing paid search campaigns to drive traffic, generate leads, and optimize advertising spend across various platforms.

Key Responsibilities:

Develop and execute comprehensive Pay-Per-Click (PPC) strategies across platforms like Google Ads, Bing Ads, and social media advertising.

Conduct thorough keyword research, competitor analysis, and audience segmentation to identify opportunities and refine campaign targeting.

Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates.

Monitor campaign performance daily, analyzing key metrics such as impressions, clicks, CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

Manage and optimize campaign budgets effectively to maximize ROI.

Generate regular performance reports and present insights and recommendations to stakeholders.

Stay updated with the latest trends, best practices, and algorithm changes in the PPC landscape.

Collaborate with content, design, and web development teams to ensure cohesive digital marketing efforts.