Seeking PPC Engineer (3-5 Yrs) for Trivitron Healthcare

Role Summary:
Trivitron Healthcare is seeking an experienced PPC Engineer with 3-5 years of experience to join our dynamic marketing team in Chandigarh. This role is crucial for managing and optimizing our paid advertising campaigns across various digital platforms to drive lead generation and enhance brand visibility within the medical devices and equipment sector. The ideal candidate will be highly analytical, results-oriented, and possess a strong understanding of digital marketing strategies.

Key Responsibilities:
- Develop, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, etc.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign strategy.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
- Optimize campaigns for conversions, budget allocation, and ROI.
- Perform A/B testing on ad copy, landing pages, and bidding strategies.
- Collaborate with content and design teams to create compelling ad creatives and landing pages.
- Stay updated with the latest trends and best practices in PPC advertising and the digital marketing landscape.
- Manage and optimize budgets effectively to achieve marketing objectives.