Seeking SEM / PPC Specialist (1-3 Yrs) for a MNC

We are looking for a driven and analytical SEM / PPC Specialist with 1-3 years of experience to join our marketing team in Pune. This role is crucial for developing and executing paid search strategies that drive qualified traffic and conversions, contributing directly to our business objectives. The ideal candidate will possess a strong understanding of digital marketing principles and a Master of Technology (M.Tech) degree, bringing a technically sound approach to campaign management and optimization.

Key Responsibilities:

Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to meet and exceed performance targets.

Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify new opportunities and optimize existing campaigns.

Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates (CR).

Monitor campaign performance daily, weekly, and monthly, analyzing data to identify trends, insights, and areas for improvement.

Manage campaign budgets effectively, ensuring optimal allocation of spend to maximize ROI.

Collaborate with the broader marketing team (SEO, content, social media) to ensure integrated campaign execution.

Generate regular performance reports with actionable insights for stakeholders.

Stay up-to-date with the latest SEM/PPC trends, tools, and best practices, and apply them to our strategies.