SEM / PPC Specialist
Infosys LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a highly motivated and analytical SEM / PPC Specialist to join our dynamic marketing team at Infosys. The ideal candidate will be responsible for developing, implementing, and managing paid search campaigns across various platforms to drive qualified traffic, generate leads, and optimize marketing spend. You will play a crucial role in enhancing our online visibility and achieving our digital marketing objectives within the emerging technologies sector.
Key Responsibilities:
- Develop and execute comprehensive SEM strategies and PPC campaigns across platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Conduct thorough keyword research, audience segmentation, and competitive analysis to identify new opportunities.
- Create compelling ad copy and landing page recommendations to improve conversion rates.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
- Optimize campaigns for performance by adjusting bids, budgets, targeting, and ad creatives.
- Implement A/B testing for ad copy, landing pages, and targeting strategies.
- Stay up-to-date with the latest trends and best practices in SEM, PPC, and digital marketing.
- Collaborate with content, design, and web development teams to ensure campaign success.
- Manage and allocate advertising budgets effectively to maximize ROI.
- Identify and troubleshoot campaign issues to ensure smooth operation.
About Infosys Limited
Infosys is a global leader in next-generation digital services and consulting, driven by the belief that businesses can thrive in the digital age by embracing the power of transformation. Founded in 1981, Infosys has grown from a startup to a global powerhouse, headquartered in Bengaluru, India. The company is committed to helping its clients navigate the complexities of the digital world, empowering them to reimagine their businesses, accelerate growth, and achieve operational excellence. Infosys leverages its deep expertise in emerging technologies such as Artificial Intelligence, Machine Learning, Cloud Computing, Data Analytics, and Internet of Things (IoT) to deliver innovative solutions across various industries, including banking, financial services, insurance, retail, manufacturing, and healthcare. With a strong focus on research and development, and a culture of continuous learning, Infosys is at the forefront of technological innovation, shaping the future of digital transformation.
You need to be logged in to report this post. Login