SEM / PPC Specialist

We are looking for a skilled and results-oriented SEM / PPC Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our paid search campaigns to drive qualified traffic and achieve our business objectives. You will play a crucial role in optimizing our online advertising efforts and maximizing ROI.

Key Responsibilities:

Develop and execute comprehensive paid search strategies across platforms like Google Ads, Bing Ads, and other relevant channels.

Conduct in-depth keyword research, competitor analysis, and audience segmentation to identify new opportunities.

Create, manage, and optimize ad campaigns, ad groups, and ad copy for maximum performance and relevance.

Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS, etc.).

Implement A/B testing for ad creatives, landing pages, and targeting strategies.

Manage and allocate PPC budgets effectively to achieve campaign goals.

Stay up-to-date with the latest trends, best practices, and algorithm changes in SEM and digital advertising.

Collaborate with the content and design teams to ensure ad relevance and high-quality landing page experiences.