SEM / PPC Specialist

Role Summary:
We are seeking a highly skilled and analytical SEM/PPC Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing paid search campaigns to drive qualified traffic and conversions for our import and export services. You will play a crucial role in optimizing our online advertising spend and maximizing ROI.

Key Responsibilities:
- Develop and execute comprehensive paid search strategies across Google Ads, Bing Ads, and other relevant platforms.
- Conduct keyword research, audience segmentation, and competitive analysis to identify new opportunities.
- Create compelling ad copy and landing page recommendations to improve click-through rates and conversion rates.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CTR, CPC, CPA, ROAS).
- Implement A/B testing for ad creatives, landing pages, and bidding strategies.
- Manage and optimize campaign budgets to ensure efficient allocation of resources.
- Stay up-to-date with the latest SEM/PPC trends, tools, and best practices.
- Collaborate with content, design, and sales teams to ensure campaign alignment and effectiveness.
- Troubleshoot and resolve any issues related to campaign setup, tracking, or performance.