SEM / PPC Specialist - Analytics / KPO / Research Sector (1-2 Yrs)

We are seeking a motivated and detail-oriented SEM / PPC Specialist with 1-2 years of experience to join our growing analytics team in Vishakhapatnam. As an SEM / PPC Specialist, you will be instrumental in developing, executing, and optimizing paid search campaigns to drive traffic, leads, and conversions for our clients. This role requires a strong understanding of digital marketing principles, excellent analytical skills, and a proactive approach to campaign management. A Master of Computer Applications (MCA) degree is a prerequisite for this position, providing a solid foundation in technical and analytical reasoning.

Key Responsibilities:

Develop and manage paid search campaigns across platforms like Google Ads, Bing Ads, etc.

Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance.

Monitor campaign performance, analyze data, and generate reports to identify trends and areas for improvement.

Implement A/B testing for ad creatives, landing pages, and bidding strategies.

Stay up-to-date with the latest SEM/PPC trends, tools, and best practices.

Collaborate with cross-functional teams (e.g., content, design) to ensure campaign alignment and effectiveness.

Manage campaign budgets effectively and ensure ROI targets are met.