SEM / PPC Specialist for B.A Graduates (1-3 Yrs)

Role Summary:
We are looking for a motivated and analytical SEM / PPC Specialist with 1-3 years of experience to join our dynamic marketing team in Lucknow. This role is ideal for B.A graduates who are passionate about digital marketing and possess a strong understanding of paid search strategies. You will be responsible for planning, executing, and optimizing paid search campaigns to drive brand awareness, lead generation, and sales for our automotive products.

Key Responsibilities:
- Develop and manage paid search campaigns across platforms like Google Ads, Bing Ads, etc.
- Conduct keyword research, ad copy creation, and landing page optimization.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
- Implement bid strategies and budget management to ensure optimal campaign performance and ROI.
- Stay updated with the latest trends and best practices in SEM and PPC advertising.
- Collaborate with the content and design teams to create compelling ad creatives and landing pages.
- Identify new opportunities for campaign expansion and improvement.
- Analyze competitor strategies and market trends to inform campaign planning.