Senior Acquisition Manager - Internet Sector (3-5 Yrs)

We are seeking a highly analytical and strategic Acquisition Manager with a strong academic background (Doctorate/PhD) to drive user and customer acquisition initiatives for our innovative internet platforms. This role is crucial in developing and executing data-driven strategies to expand our market reach and user base in Mangalore and surrounding regions. You will leverage your advanced research and analytical skills to identify new growth opportunities and optimize acquisition funnels.

Key Responsibilities:

Develop and implement comprehensive acquisition strategies across various online channels (SEO, SEM, social media, content marketing, partnerships) to achieve ambitious growth targets.

Conduct in-depth market research and competitive analysis using advanced statistical and qualitative methods to identify unmet needs and emerging trends.

Analyze acquisition campaign performance, identify key drivers of success and areas for improvement, and translate insights into actionable recommendations.

Design and execute A/B tests and other experiments to optimize conversion rates at different stages of the acquisition funnel.

Collaborate with product, marketing, and sales teams to ensure alignment of acquisition strategies with overall business objectives.

Manage and optimize acquisition budgets to ensure maximum ROI.

Stay abreast of the latest trends and best practices in digital marketing, user acquisition, and data analytics.