Senior Advertising & Creative Specialist - Other (Coimbatore)

We are seeking a highly creative and analytically minded Senior Advertising & Creative Specialist with 3-5 years of experience to join our dynamic team in Coimbatore. This role is ideal for individuals with a strong understanding of advertising principles, creative strategy, and a unique educational background in LLM, allowing for a nuanced approach to communication and legal compliance in marketing campaigns.

Key Responsibilities:
- Develop and execute innovative advertising and creative strategies aligned with Paytm's brand voice and business objectives.
- Create compelling marketing collateral, including digital ads, social media content, video scripts, and email campaigns, ensuring adherence to legal and ethical standards.
- Collaborate with cross-functional teams (marketing, product, legal) to ensure campaign effectiveness and compliance.
- Analyze campaign performance metrics and provide actionable insights for optimization.
- Stay abreast of industry trends, competitor activities, and emerging advertising technologies.
- Leverage LLM knowledge to ensure all creative outputs are legally sound, compliant with advertising regulations, and strategically impactful.