Senior Marketing Automation Specialist (Vadodara)

Role Summary:
We are seeking a highly analytical and intellectually driven Marketing Automation Specialist with a strong academic background (Doctorate/PhD) and 2-3 years of practical experience to join our dynamic team in Vadodara. This role will be instrumental in designing, implementing, and optimizing our marketing automation strategies to enhance customer engagement and drive business growth within the urban transport sector. You will leverage your advanced research and analytical skills to translate complex data into actionable marketing insights.

Key Responsibilities:
- Develop and execute sophisticated marketing automation campaigns across multiple channels (email, social media, SMS, etc.) using platforms like Salesforce Marketing Cloud, Adobe Marketing Cloud, or similar.
- Design and implement complex customer journeys and workflows based on advanced segmentation and data analysis.
- Conduct in-depth A/B testing and multivariate testing on campaign elements to optimize performance and conversion rates.
- Analyze campaign performance data, generate detailed reports, and provide strategic recommendations for improvement, leveraging your PhD-level analytical capabilities.
- Manage and maintain the marketing automation platform, ensuring data integrity and system efficiency.
- Collaborate with cross-functional teams (Marketing, Sales, Product) to align automation strategies with overall business objectives.
- Stay abreast of the latest trends and technologies in marketing automation and urban mobility, applying them to enhance our marketing efforts.
- Ensure compliance with data privacy regulations (e.g., GDPR, Indian data protection laws) in all automation activities.