Senior SEO Specialist - Metals & Mining (India)
Vedanta Resources LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a highly motivated and experienced Senior SEO Specialist to join our dynamic marketing team in India. This role will be instrumental in driving organic traffic and enhancing the online visibility of Vedanta's diverse portfolio of metals and mining operations. You will be responsible for developing and executing comprehensive SEO strategies tailored to the Indian market, focusing on increasing brand awareness, lead generation, and customer engagement.
Key Responsibilities:
- Develop and implement cutting-edge SEO strategies to improve search engine rankings for our key products and services in the Indian market.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis specific to the Indian metals and mining sector.
- Optimize website content, meta tags, and site architecture for search engines.
- Build high-quality backlinks through strategic outreach and content marketing initiatives.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Provide regular reports and insights on SEO performance to stakeholders, including actionable recommendations.
- Stay updated with the latest SEO trends, algorithm updates, and best practices, particularly those relevant to the Indian digital landscape.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
About Vedanta Resources Limited
Vedanta Resources Limited is a globally diversified natural resources company with significant operations in India. The company is involved in exploration, mining, and production of a wide range of metals and minerals, including zinc, lead, silver, copper, iron ore, aluminium, and oil & gas. Vedanta is committed to sustainable development and contributing to the economic growth of the regions where it operates.
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