Site Merchandiser
Larsen & ToubroJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a dynamic and detail-oriented Site Merchandiser to join our Industrial Equipment division. The ideal candidate will be responsible for optimizing the online presentation and sales performance of our extensive range of industrial machinery and equipment on our e-commerce platform. This role requires a blend of analytical skills, marketing acumen, and a deep understanding of product categorization and customer behavior within the industrial sector.
Key Responsibilities:
- Develop and implement merchandising strategies to drive sales and improve customer experience on the company's e-commerce platform.
- Manage product catalog, ensuring accurate and compelling product descriptions, specifications, images, and pricing for industrial equipment.
- Analyze sales data, website traffic, and customer feedback to identify trends and opportunities for product placement and promotion.
- Optimize product categorization, navigation, and search functionality to enhance product discoverability.
- Plan and execute online promotions, campaigns, and special offers for industrial machinery.
- Collaborate with marketing, sales, and IT teams to ensure alignment of merchandising efforts with overall business objectives.
- Monitor competitor activities and industry best practices in e-commerce merchandising.
- Ensure compliance with company policies and industry regulations.
About Larsen & Toubro
Larsen & Toubro (L&T) is a major Indian multinational conglomerate headquartered in Mumbai, India. The company operates in sectors such as engineering and construction, manufacturing, information technology, and financial services. L&T is one of the largest and most respected companies in India's private sector. Its industrial equipment and machinery division is a significant contributor, offering a wide range of products and solutions for various industries including power, oil & gas, petrochemicals, and defense.
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