Social Media Marketing Job Opportunity - Railways (3-5 Yrs)

Role Summary:
We are seeking a dynamic and experienced Social Media Marketing professional with 3-5 years of experience and a Master of Computer Applications (MCA) degree to join our team in Chandigarh. The ideal candidate will be responsible for developing and executing social media strategies to enhance our brand presence and engagement within the Indian railways industry. This role requires a strong understanding of digital marketing, content creation, and analytics, with a focus on leveraging social media platforms to achieve business objectives.

Key Responsibilities:
- Develop, implement, and manage social media strategies across various platforms (LinkedIn, Twitter, etc.) to promote Siemens India's railway solutions and initiatives.
- Create engaging and relevant content, including text, image, and video, tailored for our target audience in the Indian railway sector.
- Monitor social media channels for industry trends, competitor activities, and customer feedback, and provide actionable insights.
- Analyze social media performance using analytics tools and generate regular reports on key metrics (reach, engagement, conversions).
- Collaborate with marketing, communications, and product teams to ensure brand consistency and alignment with overall marketing goals.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
- Engage with online communities and respond to comments and queries in a timely and professional manner.
- Support the development of integrated digital marketing campaigns.