Social Media Marketing Manager

We are seeking a creative and data-driven Social Media Marketing Manager to join our dynamic team at BYJU'S. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. This role requires a deep understanding of social media trends, content creation, community management, and performance analysis.

Key Responsibilities:

• Develop, implement, and manage our social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Create engaging and relevant content (text, image, video) tailored to our target audience.
• Monitor social media channels for industry trends, customer feedback, and competitor activities.
• Engage with our online community, respond to comments and queries in a timely manner, and foster positive relationships.
• Plan and execute paid social media campaigns, including budget management and performance optimization.
• Analyze social media metrics and generate reports on campaign performance, insights, and recommendations.
• Collaborate with marketing, sales, and product teams to ensure brand consistency and achieve business objectives.
• Stay up-to-date with the latest social media best practices and emerging technologies.