Social Media Marketing role in E-Learning / EdTech (1-2 Yrs)

We are seeking a dynamic and creative Social Media Marketing Executive to join our growing team. This role is ideal for an individual with 1-2 years of experience in social media management and a passion for the EdTech industry. You will be responsible for developing and executing social media strategies to enhance our brand presence, engage our target audience, and drive lead generation.

Key Responsibilities:
- Develop and implement engaging social media strategies across platforms like LinkedIn, Facebook, Instagram, and Twitter.
- Create compelling content (text, image, video) tailored for different social media channels.
- Monitor social media trends, tools, and applications and apply that knowledge to increase the effectiveness of campaigns.
- Engage with our online community, respond to comments and messages in a timely and professional manner.
- Analyze social media data and generate reports on key metrics (e.g., engagement, reach, follower growth).
- Collaborate with the marketing team to ensure brand consistency and align social media efforts with broader marketing campaigns.
- Manage social media advertising campaigns, including budget allocation and performance tracking.