Social Media Marketing Specialist

Role Summary:
We are seeking a dynamic and experienced Social Media Marketing Specialist with a Master of Computer Applications (MCA) degree to join our team in Surat. The ideal candidate will have 2-5 years of experience in developing and executing social media strategies to enhance brand visibility, engage our target audience, and drive marketing objectives within the agrochemical sector. You will leverage your technical understanding and creative skills to manage our online presence across various social media platforms.

Key Responsibilities:
- Develop, implement, and manage social media strategies that align with marketing goals and brand voice.
- Create engaging and relevant content (text, image, video) for platforms like LinkedIn, Twitter, Facebook, and Instagram, tailored to the Indian agricultural community.
- Monitor social media channels for industry trends, competitor activities, and customer feedback.
- Analyze social media metrics and provide regular reports on campaign performance, engagement, and ROI.
- Manage social media advertising campaigns, including budget allocation and optimization.
- Engage with followers, respond to comments and messages in a timely and professional manner.
- Collaborate with marketing, sales, and product development teams to ensure consistent messaging.
- Stay updated with the latest social media best practices, tools, and technologies, applying your MCA knowledge to data analysis and platform integration.
- Identify and engage with relevant influencers and agricultural communities online.