Upstream - Content Strategy Associate

Role Summary:
We are seeking a dynamic and creative Content Strategy Associate to join our upstream content team. This role will be instrumental in identifying, evaluating, and developing new content opportunities for our television and digital platforms. You will work closely with content creators, producers, and editorial teams to shape compelling narratives and ensure alignment with our brand and audience objectives.

Key Responsibilities:
- Conduct market research and trend analysis to identify emerging content genres and audience preferences.
- Evaluate new content proposals for their creative merit, commercial viability, and strategic fit.
- Collaborate with internal and external stakeholders to develop content concepts and outlines.
- Assist in the development of content strategies for new shows, series, and digital initiatives.
- Monitor content performance metrics and provide insights for optimization.
- Maintain relationships with content creators, production houses, and talent agencies.
- Prepare reports and presentations on content strategy initiatives.