Urgent opening for Media Planning (1-3 Yrs)

Role Summary:
We are seeking a motivated and analytical Media Planning professional with 1-3 years of experience to join our dynamic marketing team in Ludhiana. The ideal candidate will have a Master's degree in Design (M.Des) and a strong understanding of media landscapes, consumer behavior, and campaign performance analysis within the aviation industry. You will be responsible for developing and executing effective media plans to support our brand and business objectives.

Key Responsibilities:
- Develop comprehensive media plans aligned with marketing objectives and budget constraints.
- Identify target audiences and select appropriate media channels (digital, print, OOH, etc.) for campaign execution.
- Analyze media trends, market research, and competitor activities to inform media strategies.
- Manage media buys and negotiate rates with media vendors to optimize campaign spend.
- Monitor and analyze campaign performance metrics (reach, frequency, engagement, ROI) and provide regular reports.
- Collaborate with creative teams to ensure media placements align with campaign messaging and brand guidelines.
- Conduct post-campaign analysis and provide insights for future media planning efforts.
- Stay updated on the latest media technologies, platforms, and best practices.