Brand Management

Role Summary: The Brand Management role at Infosys will be instrumental in shaping and executing brand strategies that enhance our market presence within the emerging technologies sector in India. This role requires a strategic thinker with a creative flair, capable of translating complex technological offerings into compelling brand narratives. You will work closely with cross-functional teams to ensure brand consistency and drive brand equity across all touchpoints.

Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with Infosys's business objectives and market positioning in emerging technologies.
- Conduct market research and competitive analysis to identify brand opportunities and threats.
- Create compelling brand messaging and communication materials for various target audiences, including clients, partners, and employees.
- Oversee the execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand assets, ensuring consistency in visual identity and tone of voice.
- Collaborate with product, sales, and communications teams to ensure cohesive brand representation.
- Monitor brand performance metrics and provide insights for continuous improvement.
- Stay abreast of industry trends and emerging technologies to inform brand strategy.
- Manage agency relationships and external vendor collaborations.