Join our team as Growth Marketing (2-4 Yrs)
Dream11Job Highlights
Required Skills
Job Description
Role Summary:
We are seeking a dynamic and data-driven Growth Marketing professional with 2-4 years of experience and an MBA/PGDM to join our team in Lucknow. You will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention for our fantasy sports platform. This role requires a strong analytical mindset, creativity, and a passion for sports.
Key Responsibilities:
- Design and implement growth marketing campaigns across various channels (digital, social media, content, partnerships).
- Analyze campaign performance data, identify trends, and provide actionable insights to optimize ROI.
- Conduct A/B testing and experiments to improve conversion rates and user engagement.
- Develop and manage user acquisition funnels, focusing on cost-effective strategies.
- Collaborate with product, marketing, and data teams to align growth initiatives with business objectives.
- Monitor market trends and competitor activities to identify new growth opportunities.
- Manage marketing budgets and track key performance indicators (KPIs) related to user growth.
- Contribute to user retention strategies through personalized campaigns and engagement initiatives.
About Dream11
Dream11 is an Indian fantasy sports platform based in Mumbai. Founded in 2008 by Harsh Jain and Bhavit Sheth, it is the world's largest fantasy sports game. The platform allows users to play fantasy cricket, football, basketball, kabaddi, hockey, volleyball, handball, and baseball. Dream11 is a unicorn startup and has received significant funding from investors like Tencent Holdings, Kalaari Capital, and Multiples Equity.
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