Recruiting for SEM / PPC Specialist - Digital Marketing Team (3-5 Yrs)

We are seeking an experienced SEM / PPC Specialist to join our dynamic Digital Marketing team. The ideal candidate will have 3-5 years of hands-on experience in managing and optimizing paid advertising campaigns across various platforms. This role requires a strong analytical mindset, a deep understanding of search engine marketing principles, and the ability to drive measurable results. As an SEM / PPC Specialist, you will be responsible for developing, implementing, and managing our paid search strategy to increase brand awareness, drive website traffic, and generate qualified leads. This position is perfect for a motivated individual with an Any Graduate degree looking to make a significant impact in a fast-paced environment.

Key Responsibilities:

• Develop and execute comprehensive SEM and PPC strategies aligned with business objectives.
• Manage and optimize Google Ads, Bing Ads, and other paid search campaigns to maximize ROI.
• Conduct keyword research, audience segmentation, and competitor analysis to identify new opportunities.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• Monitor campaign performance, analyze data, and generate detailed reports with actionable insights.
• Collaborate with content, design, and sales teams to ensure campaign alignment and effectiveness.
• Stay up-to-date with the latest trends and best practices in SEM, PPC, and digital advertising.