Product Marketing (Full-Time) | Thiruvananthapuram

Role Summary: We are seeking a motivated and enthusiastic Product Marketing professional with 0-1 years of experience to join our dynamic team in Thiruvananthapuram. This role is ideal for a recent B.Tech/B.E. graduate with a passion for technology and finance, looking to build a career in product marketing within the banking sector. You will assist in developing and executing marketing strategies for our innovative banking products, contributing to their success in the market.

Key Responsibilities:
- Support the Product Marketing team in conducting market research and competitive analysis to identify market trends and opportunities.
- Assist in the development of product positioning and messaging for new and existing banking products.
- Contribute to the creation of marketing collateral, including presentations, brochures, and digital content, ensuring alignment with brand guidelines.
- Aid in the execution of marketing campaigns across various channels (digital, print, events) to drive product awareness and adoption.
- Collaborate with product, sales, and engineering teams to gather product insights and ensure marketing efforts are aligned with product roadmaps.
- Monitor and report on the performance of marketing initiatives, providing insights for optimization.
- Stay updated on the latest trends in product marketing, digital banking, and the financial services industry.