Opening for Marketing - Other | 1-3 Yrs | MNC

Role Summary:
We are seeking a dynamic and enthusiastic Marketing professional with 1-3 years of experience and an MBA/PGDM degree to join our team in Bhubaneshwar. This role is crucial for supporting our diverse marketing initiatives within the software product industry. You will play a key role in executing various marketing strategies and contributing to the overall brand presence and lead generation efforts of TCS.

Key Responsibilities:

Assist in the planning and execution of marketing campaigns across various channels (digital, events, content).
Conduct market research and competitor analysis to identify opportunities and inform marketing strategies.
Support the creation of marketing collateral, presentations, and social media content.
Collaborate with cross-functional teams (sales, product, engineering) to ensure alignment of marketing efforts.
Track and report on marketing campaign performance, analyzing key metrics and providing insights.
Manage and update marketing databases and CRM systems.
Contribute to the development of new marketing initiatives and strategies.
Stay updated with the latest marketing trends and best practices in the software product industry.