Media Buying Specialist

UPL Limited
Applicants0
Posted2 months ago

Job Highlights

Experience0 - 4 Yrs
Salary6-11 LPA
LocationKolkata
Work ModelRemote
RoleMedia Buying
Openings3
EmploymentInternship
EducationB.Sc

Required Skills

Digital Media Buying (Google Ads, Social Media Ads, Programmatic)Campaign ManagementBudget ManagementPerformance Analysis & ReportingData InterpretationNegotiation SkillsMarket ResearchUnderstanding of the Indian Media LandscapeCommunication SkillsAnalytical ThinkingProblem-SolvingProficiency in Excel/Google SheetsFamiliarity with Marketing Analytics Tools (e.g., Google Analytics)

Job Description

Role Summary: We are seeking a dynamic and data-driven Media Buying Specialist to join our growing marketing team. This role will be instrumental in developing and executing effective media strategies to drive brand awareness and customer acquisition for our innovative chemical solutions within the Indian market. You will manage campaigns across various digital and traditional channels, optimize spend for maximum ROI, and provide insightful reporting.

Key Responsibilities:

  • Develop and implement comprehensive media buying strategies across digital platforms (Google Ads, social media, programmatic) and relevant traditional channels.
  • Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and brand reach.
  • Conduct thorough market research and competitor analysis to identify new media opportunities and trends.
  • Negotiate rates and placements with media vendors to secure the best possible outcomes.
  • Monitor campaign performance daily, making data-driven adjustments to improve efficiency and effectiveness.
  • Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.
  • Collaborate with the marketing and sales teams to ensure media strategies align with overall business objectives.
  • Stay up-to-date with the latest trends and best practices in media buying and digital marketing.

About UPL Limited

UPL Limited is a global provider of sustainable agriculture products and solutions. Founded in 1969, UPL has grown to become one of the largest agrochemical companies in the world, with a significant presence in India. The company is committed to innovation and developing environmentally friendly solutions for farmers, focusing on crop protection, seeds, and post-harvest solutions. UPL operates across the entire agricultural value chain, aiming to enhance food security and farmer prosperity.

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