Media Buying Specialist

Role Summary: We are seeking a dynamic and data-driven Media Buying Specialist to join our growing marketing team. This role will be instrumental in developing and executing effective media strategies to drive brand awareness and customer acquisition for our innovative chemical solutions within the Indian market. You will manage campaigns across various digital and traditional channels, optimize spend for maximum ROI, and provide insightful reporting.

Key Responsibilities:

• Develop and implement comprehensive media buying strategies across digital platforms (Google Ads, social media, programmatic) and relevant traditional channels.
• Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and brand reach.
• Conduct thorough market research and competitor analysis to identify new media opportunities and trends.
• Negotiate rates and placements with media vendors to secure the best possible outcomes.
• Monitor campaign performance daily, making data-driven adjustments to improve efficiency and effectiveness.
• Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.
• Collaborate with the marketing and sales teams to ensure media strategies align with overall business objectives.
• Stay up-to-date with the latest trends and best practices in media buying and digital marketing.