PPC Engineer - Education (0-1 Yrs Exp)

We are seeking a motivated and detail-oriented PPC Engineer to join our dynamic marketing team in Vishakhapatnam. This entry-level role is perfect for a recent graduate eager to kickstart a career in performance marketing within the fast-paced edtech industry. You will work closely with the marketing team to manage and optimize paid advertising campaigns across various platforms, contributing to our student acquisition goals.

Key Responsibilities:

Assist in the creation, implementation, and management of Pay-Per-Click (PPC) campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.

Conduct keyword research and analysis to identify new targeting opportunities.

Monitor campaign performance, track key metrics (CTR, CPC, Conversion Rate), and generate regular performance reports.

Assist in A/B testing ad creatives, landing pages, and targeting parameters to improve campaign efficiency.

Stay updated with the latest trends and best practices in PPC advertising and digital marketing.

Collaborate with the marketing team to understand campaign objectives and align PPC strategies accordingly.