Chief Content Officer (CCO)

Role Summary: We are seeking a visionary and experienced Chief Content Officer (CCO) to lead our content strategy and execution within the dynamic Beauty & Personal Care industry in India. The ideal candidate will be responsible for shaping our brand narrative, driving engagement, and establishing Nykaa as a thought leader in beauty content. This role requires a strategic thinker with a strong understanding of digital content, audience engagement, and brand building, ideally with a B.Sc background to bring a scientific and analytical approach to content creation.

Key Responsibilities:

Develop and implement a comprehensive content strategy aligned with business objectives and brand identity, focusing on the Indian beauty and personal care market.

Oversee the creation, curation, and distribution of high-quality content across all platforms, including website, social media, blog, video, and email marketing.

Lead and mentor a team of content creators, editors, copywriters, and social media managers to ensure consistent brand voice and quality.

Analyze content performance metrics to identify trends, optimize strategies, and drive audience engagement and conversion rates.

Collaborate with marketing, product, and sales teams to ensure content supports broader campaign initiatives and product launches.

Stay abreast of industry trends, competitor activities, and emerging content formats to maintain a competitive edge.

Manage content budgets and resources effectively.

Ensure all content adheres to brand guidelines, legal requirements, and ethical standards.