Content, Editorial & Journalism - Other

Role Summary: We are seeking a creative and detail-oriented Content Specialist to join our marketing team in Bangalore. The ideal candidate will be responsible for developing and executing engaging content strategies that align with Hidesign's brand identity and marketing objectives. This role requires a strong understanding of content creation, editorial best practices, and the ability to translate complex ideas into compelling narratives for various platforms. You will play a crucial role in shaping our brand voice and enhancing our online presence within the luxury leather industry.

Key Responsibilities:

Develop and manage a content calendar for all digital and print channels, including website, social media, blog, and email marketing.

Create high-quality, original, and engaging content, including articles, blog posts, social media updates, website copy, press releases, and marketing collateral, with a focus on the luxury leather goods market.

Edit and proofread content to ensure accuracy, clarity, consistency in tone and style, and adherence to brand guidelines.

Conduct market research to identify content trends, audience insights, and competitor activities within the fashion and luxury sectors.

Collaborate with the design and marketing teams to ensure content is visually appealing and effectively communicates brand messaging.

Optimize content for search engines (SEO) to improve organic visibility and engagement.

Assist in developing and implementing editorial strategies to support product launches, campaigns, and brand storytelling.

Analyze content performance metrics and provide reports with recommendations for improvement.