Hiring for Category Executive (1-3 Yrs) at Lucknow

We are seeking a motivated and design-oriented Category Executive with 1-3 years of experience to join our dynamic team in Lucknow. This role is crucial in shaping our beverage categories, driving product innovation, and enhancing consumer engagement through strategic design and category management. The ideal candidate will leverage their M.Des background to translate consumer insights and market trends into compelling product and packaging strategies.

Key Responsibilities:

Analyze market trends, competitor activities, and consumer behavior to identify opportunities for category growth and product innovation.

Collaborate with cross-functional teams (Marketing, R&D, Sales) to develop and implement category strategies and product roadmaps.

Translate design thinking principles into actionable plans for product development, packaging design, and brand activation.

Develop and present compelling creative briefs and design concepts for new products and packaging initiatives.

Manage the design process from concept to execution, ensuring alignment with brand guidelines and project timelines.

Contribute to the visual merchandising and in-store presentation strategies for beverage categories.

Support category managers in analyzing sales data and performance metrics to refine strategies.