Recruitment Marketing & Branding - Other - NBFC (2-4 Yrs Exp)

We are seeking a dynamic and creative Recruitment Marketing & Branding Specialist with 2-4 years of experience to join our team at Bajaj Finance Limited in Delhi. The ideal candidate will leverage their BCA background and understanding of marketing principles to enhance our employer brand and attract top talent within the NBFC sector. This role is crucial in shaping our recruitment narratives and ensuring we stand out as an employer of choice.

Key Responsibilities:

- Develop and execute innovative recruitment marketing strategies to attract qualified candidates for various roles within Bajaj Finance.
- Create compelling content (social media posts, career page copy, email campaigns, infographics) that showcases our company culture, values, and employee success stories.
- Manage and optimize our employer branding presence across various digital platforms (LinkedIn, company careers page, job boards).
- Collaborate with the HR and recruitment teams to understand hiring needs and tailor marketing efforts accordingly.
- Analyze the effectiveness of recruitment marketing campaigns and report on key metrics.
- Assist in organizing and promoting recruitment events, webinars, and campus drives.
- Stay updated on industry trends in recruitment marketing and employer branding.
- Leverage data and insights to continuously improve recruitment marketing initiatives.