Product Marketing (M.Des Required) - Nasik

Larsen & Toubro
Applicants0
Postedabout 3 hours ago

Job Highlights

Experience2 - 4 Yrs
Salary3-9 LPA
LocationNasik
Work ModelOnsite
RoleProduct Marketing
Openings2
EmploymentFreelance
EducationB.Ed

Required Skills

Product Marketing StrategyMarket Research & AnalysisCompetitive IntelligenceGo-to-Market StrategyContent CreationDigital MarketingBrand ManagementUser Experience (UX) PrinciplesDesign ThinkingCommunication SkillsPresentation SkillsCollaborationProject ManagementM.Des Degree

Job Description

We are seeking a dynamic Product Marketing professional with 2-4 years of experience and a Master's in Design (M.Des) to join our team in Nasik. This role will be instrumental in shaping the market perception and adoption of our innovative infrastructure and real estate solutions.

Key Responsibilities:

Develop and execute product marketing strategies for new and existing offerings in the infrastructure, transport, and real estate domains.

Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and inform product positioning.

Translate complex technical features into compelling value propositions and marketing collateral (brochures, presentations, case studies).

Collaborate with product management, engineering, and sales teams to ensure successful product launches and go-to-market strategies.

Create and manage marketing campaigns across various channels, measuring their effectiveness and optimizing for ROI.

Utilize design thinking principles and a strong understanding of user experience to inform marketing messaging and product development.

Prepare and deliver product demonstrations and sales enablement materials.

About Larsen & Toubro

Larsen & Toubro (L&T) is a major Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. The company is involved in engineering, construction, manufacturing, technology, and financial services. L&T operates in over 50 countries and has a significant presence in India's infrastructure, transportation, and real estate sectors, contributing to national development through large-scale projects.

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