Urgent opening for Media Buying (1-2 Yrs)

Role Summary:
We are seeking a motivated and detail-oriented Media Buyer with 1-2 years of experience to join our dynamic marketing team in Jaipur. The ideal candidate will be responsible for planning, executing, and optimizing media campaigns to drive brand awareness and sales for our premium jewellery products. This role requires a strong understanding of digital and traditional media channels, budget management, and performance analysis.

Key Responsibilities:
- Develop and implement media buying strategies across various channels, including digital (Google Ads, Social Media Ads, programmatic), print, and outdoor advertising.
- Manage and allocate media budgets effectively to maximize ROI and achieve campaign objectives.
- Conduct market research to identify target audiences and optimal media placements.
- Negotiate rates and placements with media vendors to secure the best possible deals.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CPM, CPC, CPA, ROAS).
- Optimize campaigns based on performance data to improve efficiency and effectiveness.
- Collaborate with the creative and marketing teams to ensure media strategies align with overall brand messaging and promotional activities.
- Stay updated with the latest trends and best practices in media buying and digital marketing.