Marketing Automation Specialist | Any Postgraduate Professionals | Kolkata

Role Summary: We are seeking a dynamic and data-driven Marketing Automation Specialist with 2-4 years of experience to join our growing team in Kolkata. The ideal candidate will have a postgraduate degree and a passion for leveraging marketing automation tools to enhance customer engagement, drive lead generation, and optimize marketing campaigns. You will be instrumental in managing our marketing technology stack and ensuring seamless execution of our digital marketing strategies.

Key Responsibilities:
- Design, implement, and manage marketing automation workflows and campaigns across various channels (email, social media, SMS).
- Develop and maintain email templates, landing pages, and forms using marketing automation platforms.
- Segment customer databases for targeted marketing initiatives and personalized communication.
- Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
- Collaborate with the marketing and sales teams to align automation strategies with business objectives.
- Manage lead scoring and nurturing processes to ensure high-quality lead handoffs.
- Troubleshoot and resolve any issues related to the marketing automation platform.
- Stay updated with the latest trends and best practices in marketing automation and digital marketing.