PPC Engineer (B.Tech/B.E. Required) - Noida (2-4 Yrs Exp)

We are seeking a motivated PPC Engineer with 2-4 years of experience to join our dynamic team in Noida. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to drive targeted traffic and achieve marketing objectives. This role requires a strong analytical mindset and a solid understanding of digital marketing strategies within the industrial sector.

Key Responsibilities:
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct thorough keyword research and analysis to identify opportunities for optimization.
- Create compelling ad copy and landing page recommendations to improve conversion rates.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
- Optimize bids, budgets, and targeting parameters to maximize campaign efficiency and ROI.
- Stay up-to-date with the latest trends and best practices in PPC advertising and the steel industry.
- Collaborate with the marketing and sales teams to align PPC strategies with overall business goals.